Trade shows, conferences, and exhibitions are public gatherings used to present and discuss information about a specific field or the products and services of a particular industry segment. These gatherings serve to be educational, allow competitors and rivals to interact, and announce new products.
- Trade shows are typically conducted in large meeting halls so that large number of companies can provide displays, allowing visitors to connect with many businesses at one time.
- Conferences are usually organized and sponsored by trade associations or industry publications in order to present and discuss ideas, technologies, and other topics.
- Exhibitions feature product demonstrations to debut new products and technologies.