There are different kinds of roadshow event types. For example, some companies simply take specific pieces of content from larger, mainstay events and host small gatherings throughout the year. Other times, brands produce a complete, stand-alone event series that’s held in multiple cities. The route your business goes down for its event roadshows will depend on the resources at your disposal.
Planning any event involves juggling a lot of moving parts, but the geography-spanning nature of event roadshows means that there are even more moving parts to monitor. Combining your event roadshows with an account-based marketing (ABM) strategy can also help deliver more targeted and specialized content, attract your key stakeholders, and deliver on your event ROI. Taking on such an initiative can prove to be very effective for you and your events team, but requires quality planning from all angles